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Why Communication Is So Important for Leaders

Why Communication Is So Important for Leaders

Describing effective communication as a 2-way street is passé. Communication for leaders is much more complicated, and leaders at all levels need to know a whole lot more than the mechanics of sending and receiving information. Harnessing the ability to communicate effectively is one of the most important skills a leader can have.

Here are some important things to remember about communication for leadership:

Why Is Communication Important in Leadership?

It’s critical. Good communication is a core leadership function and a key characteristic of a good leader. Effective communication and effective leadership are closely intertwined. As a leader, you need to be a skilled communicator in countless relationships at the organizational level, in communities and groups, and sometimes on a global scale.

You need to think with clarity, express ideas, and share information with a multitude of audiences. You must learn to handle the rapid flows of information within the organization, and among customers, partners, and other stakeholders and influencers.

3 Important Facts About Communication for Leaders

1. Authenticity counts — a lot.

Be honest and sincere. Find your own voice; quit using corporate-speak or sounding like someone you’re not. Let who you are, where you come from, and what you value come through in your communication. People want, respect, and will follow authentic leadership. So forget about eloquence — worry about being real. Don’t disguise who you are. People will never willingly follow someone they feel is inauthentic.

2. Visibility is a form of communication.

If you want to communicate well, don’t be out of sight. Don’t be known only by your emails and official missives. Be present, visible, and available. Getting “out there” — consistently and predictably — lets others know what kind of leader you are. People need to see and feel who you are to feel connected to the work you want them to do. Find ways to interact with all of your stakeholder groups, even (and especially) if communicating in a crisis.

3. Listening is a powerful skill.

Good communicators are also good listeners. When you listen well, you gain a clear understanding of another’s perspective and knowledge. Listening fosters trust, respect, and openness. Active listening is a key part of coaching others. Allow people to air their concerns. Ask powerful questions that open the door to what people really think and feel. And pay close, respectful attention to what is said — and what’s left unsaid.

5 Critical Tips for Leaders to Communicate More Effectively

1. Communicate relentlessly.

Communicate information, thoughts, and ideas clearly — and frequently — in different media. Keep processes open and transparent, and find ways to help smooth the path of communication for your team or organization. Shed all traces of detachment and arrogance, and take the time to talk to your people.

2. Simplify and be direct.

Say what you mean. Be direct. Don’t hide behind complexity or pile on a ton of information. Direct communication can be the most important type of communication. This is even more important when communicating in a virtual setting.

3. Listen and encourage input.

Pause. Be okay with silence. Encourage the other person to offer ideas and solutions before you give yours. Do 80% of the listening and 20% of the talking. And showing interest in, and respect for, your colleagues will help you make the emotional connection that’s so important for effective leadership. Let team members know they are valuable, show empathy, and create psychological safety. It will show those you lead that you care about both them and the organization.

4. Illustrate through stories.

When you tell a good story, you give life to a vision, goal, or objective. Telling good stories creates trust, captures hearts and minds, and serves as a reminder of the vision. Plus, people find it easier to repeat a story or refer to an image or quote than to talk about a mission statement, strategy document, or project plan. This is key when communicating the vision.

5. Affirm with actions.

While effective leaders master the art and craft of language, speaking clearly, and presenting logical and compelling arguments, skilled leaders also know that communication goes beyond words. If people hear one thing from you and see another, your credibility is shot. People need to trust you. Your behavior and actions communicate a world of information — so be clear on the messages you send when you aren’t saying anything.

Access Our Webinar!

Watch our webinar, How to Practice Authentic Communication in a Virtual Space, and learn actions to take – and avoid – in order to improve your listening skills while communicating virtually.

Leaders Communicate With Actions and Attitude, Too

At a very basic level, communication is the transmission of information between a sender and a receiver. But realize that your attitude and actions give additional meaning to your spoken and written messages. Your behavior gives people information about your disposition, opinion, or mood — regardless of the words you speak.

Communication can disclose the leader’s authenticity, sincerity, and virtually every other aspect of a leader’s character. When a leader is all talk and no substance, people see right through the official message.

So what does a leader’s communication style say about his or her character?

Consider what effective leaders do when they communicate. They:

So, to be more effective in communication, think not only about your words, but also about your attitude and actions, too. It will make a huge difference to your people — and your organization.

Ready to Take the Next Step?

Effective communication for leaders is essential. Partner with us to craft a customized learning journey for your team using our research-backed modules. Available leadership topics include Authenticity, Communication & Leadership, Feedback That Works, Emotional Intelligence, Influence, Listening to Understand, Psychological Safety, and more.

Or, build coaching skills across your team and scale a culture of open communication and feedback across your entire organization.

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November 24, 2020
Leading Effectively Staff
About the Author(s)
Leading Effectively Staff
This article was written by our Leading Effectively staff to help you and your organization's leaders at every level. Want more content like this? Subscribe to our emails to get the latest research-backed articles, webinars, insights, and news about leadership development solutions sent straight to your inbox.

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