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Authentic Leadership: What It Is, Why It Matters

Authentic Leadership: What It Is, Why It Matters

How to Be a More Authentic Leader

Authenticity is the healthy alignment between internal values and beliefs and external behavior. Authenticity comes from finding your style and your way of leading — and making life decisions that reflect your values and your personality.

Leadership success starts with authenticity — doing our jobs without compromising our values and personality. People trust us when we are true to ourselves, and that trust makes it possible to get things done.

Leaders who are clear about the importance of building trust are better able to be authentic without being inappropriate. But being authentic isn’t a license to behave without filters, political savvy, or good judgment.

Why Is Authentic Leadership Important?

Authenticity helps organizations. People who are authentic bring their whole selves to their jobs and participate fully and honestly in the workplace. Organizations that foster authentic behavior are more likely to have engaged, enthusiastic, motivated employees and psychologically safe cultures.

In contrast, inauthenticity can often be recognized by others and become a disruptive, negative force, adding to uncertainty and distrust.

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Being authentic is easier when you already “fit.” If you look, walk, or talk in a manner consistent with dominant images of leadership in your organization, line of work, and even the broader culture, authenticity usually comes easier for you.

That’s why it’s important to understand social identity and embrace inclusive leadership so that more people will feel able to bring their full selves to work. This creates a culture of respect at your organization.

Authentic leadership benefits individuals, too.

Being a phony is hard work. Managers who struggle with inauthenticity often find themselves depleted and losing interest in their work. It takes a lot of energy to behave in ways that are out of sync with our true values, priorities, hopes, characteristics, and style. The energy expended trying to come across as something you are not is energy unavailable for work and other activities.

Tips to Become a More Authentic Leader

Becoming a more authentic leader doesn’t have to be a complicated process. Try these 5 helpful tips to build authentic leadership:

Infographic: 5 Ways to Be a More Authentic Leader

1. Rethink “leadership image.” A sincere desire to learn and change is what building a leadership image is all about. With that in mind, consider the gap between the image that others have of you and the image you would like to project. A big obstacle to authenticity is a strong need to maintain a certain image. You may have defined your image of “executive” or “leader” more narrowly than you need to. Try to let go of the tight limits or expectations of how you need to appear — revealing your personality and humanness is a better sign of effective leadership.

Often, gaining awareness of your current image and leadership brand goes a long way. But before you make any changes, be sure to get a good, truthful picture of your current image. Take time to understand how others see you and why. Seek feedback from your colleagues, boss, and direct reports. Ask your friends, children, and significant other. Each of these points of view will shed light on how your words and behavior are viewed by the people around you.

2. Increase your self-awareness. A key component of behaving authentically is to understand what you care about most. Try these ways to boost your self-awareness. What are your values, likes, and dislikes? This might sound simple, but we often avoid or overlook the process of clarifying what’s most important to us. Sometimes, given societal norms and conditioning, women in particular struggle with this aspect of leading authentically.

3. Assess and evaluate. Once you have established your values, likes, and dislikes, you can better understand how aligned your behaviors are with your values. Assess what you have already given up, and be clear on what’s most important to you now and what you will and will not do to get there. Remember, there are no “right” trade-offs to make, and your choices will likely change at various points in your life. Set goals for yourself that are aligned with your values.

4. Take action, but get support. Make a change in your life, turning your intentions into reality. You may decide sweeping changes are needed, but, if so, remember that you don’t need to do it all at once. You can start with small steps and gradually align your behaviors with your most important values. Remind yourself that genuine change is rarely dramatic or sudden. For leaders, a significant change is likely to be viewed suspiciously as false or manipulative behavior.

You’re not likely to make real, sustainable change without a commitment to small, daily tweaks over time. Bring trusted colleagues and friends into your plan for greater authenticity, too. They can be sounding boards, feedback-givers, cheerleaders, and problem-solvers. At the same time, have faith in your own judgment about what’s right for you.

5. Work on being a more effective communicator. Communication is so important for leaders to build trust and show authenticity, so consider these tips:

  • Tell stories. Leaders who give examples through their stories are more engaging. You influence the organization’s culture when you tell stories about what happened, about how a problem was solved, or about someone who did something notable.
  • Master your message. Clarity of thought and message is key, so think about what you want to say. Every question and every conversation is an opportunity to share ideas, vision, and values. But strike a balance between too much detail and not enough. Also, be sure you can talk vision and concepts, yet show your grasp of the tactical.
  • Use vocal variety. People listen better to a pleasant and enthusiastic speech pattern. Pay attention to your intonation, speed, diction, pacing, and volume. Do you regularly overuse a word or forget to breathe and rush through what you have to say?
  • Focus on “we.” Leaders who use inclusive language, like “we” and “us,” inspire their listeners and draw on shared effort and interests.
  • Smile. You’ll appear friendly if you tap into your personal warmth, and the best way to convey warmth is to smile. Often leaders don’t relax or crack a smile unless they’re talking about something personal such as a child’s school event or a recent vacation. You’ll be more effective if you take the same tone when talking about the business.
  • Consider visual impact. Your listeners will see you before they hear you, and nonverbal communication is powerful. Change your haircut or update your wardrobe. If you feel good about your appearance, you’ll project an image of greater confidence. Consider how to make the most of your virtual persona and communication effectiveness, too.

As you work on becoming a more authentic leader, practicing new behaviors may feel uncomfortable or strange. That’s okay, but avoid doing anything that doesn’t mesh with your values and intentions.

Building a more authentic leadership image is not about creating a false picture of yourself, but about recognizing genuine aspects of yourself that should be coming across to other people — but aren’t.

Ready to Take the Next Step?

Authentic leadership can be assessed and enhanced. Strengthen the culture of your organization with a customized learning journey for your leaders using our research-backed modules. Available leadership topics include Authentic Leadership, Communication, Conflict Management, Emotional Intelligence, Listening to Understand, Self-Awareness, and more.

November 17, 2020
Leading Effectively Staff
About the Author(s)
Leading Effectively Staff
This article was written by our Leading Effectively staff, who analyze our decades of pioneering, expert research and experiences in the field to share content that will help leaders at every level. Subscribe to our emails to get the latest research-based leadership articles and insights sent straight to your inbox.

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