Center for Creative Leadership

Situation - Behavior - Impact

Giving Feedback

In the Center’s work with business executives, we have found that giving effective feedback to others is one of the most important skills for any leader or coach to master. It is also often one of the most difficult skills to apply consistently and well. (Many executives have told us they would far rather receive feedback about themselves than give feedback to someone else.) Giving effective feedback is a core skill required of anyone engaged in the development of individuals.

To help you improve your effectiveness in giving feedback to others, we have developed a three-step process that we teach and practice at CCL®: the Situation — Behavior — Impact model (SBI for short). SBI provides a structure that helps keep your feedback focused and relevant, and increases the likelihood it will be received in a clear, nondefensive manner by the recipient.

CCL Earns Third Straight Top 5 Ranking from Financial TimesCCL Earns Third Straight Top 5 Ranking from Financial Times

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