Assessing Organization Climate


Similar to a leader who receives 360-degree feedback to gain self-awareness, work groups and organizations need to assess their environment before implementing a development plan to improve the climate. KEYS to Creativity and Innovation is a team and organizational survey that measures the climate for creativity and innovation that exists in a work group, division or organization. Use it to jump start creativity, to communicate the importance of creativity and innovation within an organization, or as an assessment preceding any type of innovation or change intervention.


  • Identifies the most important factors that support or inhibit innovation and creativity
  • Provides suggestions for improving the climate for creativity and innovation
  • Reveals pockets of excellence as well as areas with critical development needs when comparing categories such as departments, functions, or locations

Special Features

  • Provides comparison with the overall normative group or one of 17 industry normative groups
  • Allows for custom group comparisons
  • Includes debrief presentation templates to help you guide the analysis of results with others
  • Available in English only


  • The base project price is $2,000.
  • A project is one full survey cycle, which begins with registering respondents and ends with scoring all respondents.
  • A project includes up to 100 invitations sent on the same start date, the User’s Guide, an Overall Report, up to 2 comparison reports, electronic access to reports, and administration.
  • Pricing for projects with more than 100 invitations:
    Total Invitations Price Per Invitation
    1-100 Included in Base Project
    101 – 500 $15 per invitation
    501+ $12 per invitation
  • Additional reports / data cuts are $75 each.


Facilitators are required to submit a Facilitator Qualification Form to use KEYS. There are two methods for submitting this form:

Online: Complete and submit the Online Facilitator Qualification Form for processing. You will be notified of your status by e-mail within 10 business days.

By Mail/Fax: You may download an Adobe Acrobat (PDF) Facilitator Qualification Form and submit it to CCL by mail or fax as indicated on the form.

Similar to a leader who receives 360-degree feedback to gain self-awareness,

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Frequently Asked Questions

Is KEYS to Creativity and Innovation a 360-degree assessment?

No, KEYS is a team and organizational assessment. Think of KEYS as an employee opinion survey based exclusively on research about the climate for creativity and innovation.

Do I have to be certified to use KEYS to Creativity and Innovation?

Facilitators are required need to complete the Facilitator Qualification form to use KEYS.

What organizations are in CCL’s normative database?

The KEYS norm group consists of 186 groups from a variety of functions and departments in over 200 different organizations. These organizations represent industries such as high technology, biotechnology, and electronics; chemicals, pharmaceuticals, and health products; traditional research and development, traditional manufacturing; banking; and consumer products.

Can CCL compare our data to organizations in a similar industry?

Yes, for the 17 industries listed below. You can choose the norm group to be used in your reports.

Advertising & Printing, Automotive, Chemicals, Computer Software & Services, Computers & Office Equipment, Conglomerates, Consulting, Consumer Products, Drug & Research, Electrical & Electronics, Food, Government, Healthcare, Manufacturing, Nonprofit, Personal Care, Service