Managing others requires new skills to handle new challenges. Maximizing Your Leadership Potential guides participants in making the shift from successful individual contributor to effective manager — one of the biggest and most difficult transitions for any leader. Understanding others, motivating others, and meeting the needs of diverse teams present new challenges and require new skills.

What Do Participants Learn?

As a result of attending this program, participants will acquire the ability to:

  • Understand how their personality impacts their role as a member of a team.
  • Align intention and impact to become more effective communicators.
  • Formulate and deliver effective feedback, and manage conflict and resistance.
  • Improve their ability to listen to understand.
  • Use CCL’s Assessment-Challenge-Support™ model to increase the effectiveness of their performance and development conversations.
  • Use a variety of influence styles to scale their impact.
  • Use CCL’s Direction-Alignment-Commitment™ framework as a tool to help facilitate better conversations.

Who Should Attend?

Experienced managers and supervisors of individual contributors, and/or front-line managers who are preparing to advance to the next level.

What Challenges Are Addressed?

Maximizing Your Leadership Potential focuses on the different roles and mindsets of managing people and projects (player, coach, manager, and leader). Within that framework the program addresses the following skills:

  • Developing Self-Awareness
  • Giving and Receiving Feedback
  • Performance Conversations
  • Active Listening
  • Coaching & Developing Others
  • Influencing With and Without Authority
  • Learning Agility

Why Choose CCL’s Maximizing Your Leadership Potential?

  • Research-based content that focuses on the issues that matter most for front-line managers.
  • Intense, personalized feedback and coaching.
  • Interactive, hands-on format utilizes experiential learning to prepare participants to take action back at work.
  • Coaching and take-home tools support newly enhanced skills of influencing, giving and receiving feedback, communicating, and facilitating effective performance and developmental conversations.
  • At least 30 sessions offered each year around the globe.

 What Will the Program Experience Include?

The program has a 3-phased approach:

Phase 1: Prepare

Prior to the face-to-face portion of the program experience, participants will complete a comprehensive suite of leadership assessments allowing Maximizing Your Leadership Potential to be tailored to participants’ needs. Pre-program assessments provide:

  • Insights to broaden leadership perspective.
  • A detailed picture of leadership strengths, behaviors & preferences.
  • Clarity about development needs.
  • A foundation for significant personal & professional growth.

Participants, plus selected direct reports, peers and superiors, will complete several web-based surveys, including a customized multi-rater assessment of 8 critical leadership competencies for front-line leaders. Participants will then receive their assessment data one-week before attending the program giving them time to absorb the data and come to the program prepared to use it in application.

Phase 2: Engage

The 2.5 day face-to-face classroom portion of the program experience enables participants to engage in experiential learning, deep discussion and discourse, just-in-time learning, and hands-on, repetitive practice so participants will build both confidence and competence in their new skillset. They will:

  • Focus on a current, key leadership challenge to connect leadership lessons to real issues.
  • Participate in experiential activities and practice sessions tailored to provide deeper learning.
  • Receive feedback from expert coaches, faculty, and their classroom peers to provide deeper insights, suggestions and support.

Phase 3: Apply

After the Maximizing Your Leadership Potential program ends, participants apply & sustain their learning via ongoing support, including:

  • Two 30-minute phone coaching sessions with a certified CCL coach.
  • A “toolkit” of tools to aid in application of their learning back on the job.
  • Access to CCL Compass™, a digital development tool designed to aid in achieving development goals identified in the program.
  • Optional, fee-based learning & support (extended coaching engagements, coaching initiatives) to connect individual development to organizational needs.


2.5 Days

Average Class size & Faculty/Participants ratio:

28 participants
1 instructor : 14 participants


Greensboro, NC
San Diego, CA
Washington, DC
Brussels, Belgium

Additional program locations are offered through network associates.

*Scale-up option for companies wishing to send multiple managers or run the full program on-site.

Looking for a virtual program for frontline managers? Learn more


3,900€ **

**Excluding VAT in Brussels, Belgium

Help your organization understand why you should attend:
Convince Your Boss
  • "The Leadership Development Program in Singapore was a great experience for me and one that I have highly recommended both internally and beyond. International companies can be assured that the program's content is consistent across all the geographies — and yet at the same time, participants are able to make the connections and tie into local culture"

    Christopher Rogers Vice President of Global Information Technology, Sykes Enterprise, Inc.
  • "One of the main benefits of attending the Foundations of Leadership program was learning more about my leadership style and translating it into a higher level of confidence. I was at CCL only 3 days, but I could have stayed a month; it was such a wonderful experience."

    Cindy Watkins Executive Director, Alamance Partnership for Children Foundations of Leadership Program
  • "It's easy to get caught up in growing responsibilities and forget how important it is to express to people that you care about them and that you are sincerely grateful for their contribution."

    Michael Yackire Chairman, Sierra Pacific Resources
  • "One of the great values of the Leadership Development Program is the opportunity to spend time understanding why things are going as they are in your life and what changes you can make to influence the outcome. I would recommend this program for the self-awareness factor alone."

    Heli Helanummi-Cole Channel Planning & Implementation Manager Nokia, Hampshire, England
  • "I learned a great deal about the way I think about myself and the reasons for my thinking."

    Hermien Usy Corporate Legal Counsel DeBeers Group
  • "The self-awareness I had developed would have faded over time naturally, as it would with anyone. The good thing is I continued the process with my coach. I believe during that five months of follow-up coaching, the good habits of self-feedback and self-reflection were formed."

    Jianhui Zhou CEO, Broadway Networks, San Jose, CA
  • "The course gave me the real nuts and bolts information I needed to grow my skills as a leader. The feedback reassures and re-energizes you around what you're doing well and helps you identify areas for development. Then it is contingent upon each participant to decide what to do with what they've learned."

    Lisa DiTullio Principal, Lisa DiTullio & Associates
  • "When I went to the Leadership at the Peak program, there was a fair amount of uncertainty in my company, and there were some stark contrasts in the 360-degree feedback I got. It was eye-opening, and the CCL coaches did a good job of helping me put it into context."

    Mary Shapiro Chairperson, US Securities and Exchange Commission
  • I developed a new consciousness of others and their opinions. The course realigned my way of thinking and led me to listen more and become more flexible when considering the recommendations of others.

    William Werkmeister Transmission Project Engineer Public Service Electric & Gas
  • "In Leadership Development for Human Resource Professionals, you learn about group dynamics, individual differences and preferences - about how you as an individual leader are being viewed. In every one of the program's exercises, the messages are brought back to how it's relevant to you and the work situation."

    Robert Plummer VP, Human Resources, Rolls-Royce Corp.