Coaching is a proven method for increasing individual performance, but organizations are moving beyond the “one coach, one executive” approach. Instead, teams are considering multiple coaching approaches to drive accountability, development, and performance at all levels.

Here are 4 types of coaching you and your organization should consider:

4 Approaches to Coaching

1. Executive Coaching

Executive leadership coaching is one of the 4 types of coaching. It’s an effective way to strengthen the performance of your most important leaders, assist them in making key transitions, and enable them to alter behaviors that may be hindering their performance.

Executive leadership coaching typically kicks off with a matching process to ensure a good fit between the coach and the participant, followed by one or more assessments and alignment meetings with key stakeholders.

During the engagement, the coach may help the executive understand and use information from assessments, create and work through a development plan, and address specific business and interpersonal challenges.

The personal, supportive environment provided by an executive coach can foster new ways of thinking, acting, and influencing to achieve significant business results. Learn more about how executive coaching elevates performance.

2. Integrated Coaching

This approach embeds coaching sessions into — or wrapped around — a broader leadership development program. It can reaffirm and reinforce lessons learned in leadership training.

For example, an organization running a development program for high-potential, mid-level managers might include a coaching element — or a series of 2–5 coaching sessions — designed to help participants deepen and apply what they’re learning from the leadership program.

Integrated coaching tends to be shorter-term than executive coaching.

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3. Team Coaching

Team coaching is effective at all levels — from the C-suite to front-line teams. It’s included as one of the 4 types of coaching because even high-performing individuals struggle to work together effectively.

Team coaching includes a variety of methodologies and formats aimed at fostering healthy interactions and high performance.

These may be fairly structured and prescriptive, such as during a retreat where a coach has worked with the team’s leadership to create the agenda and then facilitates the meeting, possibly even teaching content.

Team coaching may also include methods that are less scripted, such as helping a project team interact more effectively or facilitating a process that evolves in unplanned ways. Sometimes a coach may observe a team in its normal work environment and provide coaching based on those observations.

4. Virtual Coaching 

As organizations continue to globalize and remote employees become more prevalent, virtual coaching is becoming a common approach for achieving development goals. The previous 3 types of coaching — executive, integrated, and team — can all be delivered virtually.

Virtual coaching is an ideal option for teams that span countries and time zones, as well as for those interested in a coaching arrangement they can easily integrate into their hectic schedules. Through the use of video, coaches are able to engage and facilitate in the same manner they would in a work space. Additionally, the coach matching process is not limited to geographic and travel constraints, which often increases compatibility along with the flexibility of the engagement duration.

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The Ultimate Goal: Cultivating a Coaching Culture

These 4 types of coaching can all help organizations achieve the ultimate goal of cultivating a coaching culture throughout the organization so it becomes a key part of their company’s identity. Coaching cultures improve not only the way employees interact with each other, but also with customers and potential clients.

Typically, organizations that seek to develop a coaching culture have experience with at least one of these 4 types of coaching, have seen the positive impact, and now want to make coaching more broadly available.

Cultivating a coaching culture involves more than simply providing lots of coaching. It focuses on shifting unwritten rules, values, norms, behaviors, and practices to spread a coaching mindset and coaching practices throughout the organization.

Ready to take the next step?

Learn more about our high-impact Virtual Coaching solutions designed to ignite individual, team, and organizational effectiveness.

Or, infuse a coaching culture throughout your organization — from the front desk to the corner office — with Better Conversations Every Day,™ available in a live-online option delivered by CCL experts or as a licensed program. 

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