Creating a Performance Culture by Developing Managers

Novo Nordisk logo
CLIENT:Novo Nordisk, a pharmaceutical company that’s a global leader in diabetes care
LOCATION:Markets its products in 180+ countries
SIZE:40,000+ employees in 75 nations

Client Profile & Challenge

Novo Nordisk is a global leader in the healthcare industry. Part of the company’s strategy to sharpen its competitive edge is an effort to drive a performance-focused culture. In its Europe Region, part of that initiative was to strengthen engagement and improve the skills of nearly 500 People Managers — managers who lead teams of individual contributors, as well as managers who lead other managers.

Novo Nordisk had defined what it meant to be a good People Manager in the region. The company identified 5 competencies as essential:

  • Setting direction and strategy,
  • Leading and coaching people,
  • Focusing on what matters,
  • Personal leadership, and
  • Making things happen.

The company also wanted to ensure all its managers were trained in the Novo Nordisk way of coaching.

To fulfill these goals, the company sought to implement a personalized assessment and coaching program for nearly 500 managers in 36 countries who speak 13 languages. When CCL and Novo Nordisk began discussing the plan, the company also had an ambitious timeline, aiming to develop and roll out the program in just a few months.

Novo Nordisk Performance Culture Case Study Center for Creative Leadership

Solution & Results

CCL developed the Insights for Development program to meet Novo Nordisk’s needs, and rolled the program out in a tight time frame. That included translating assessment and coaching materials into 13 languages as well as recruiting and onboarding 10 new coaches to cover the entire Europe Region.

The program launched with a Europe-wide virtual kick-off that included a senior Novo Nordisk executive. It was then rolled out in 5 cohorts across 7 business areas. The program included a customized assessment and individualized, one-on-one coaching for all of the nearly 500 managers involved.

CCL tailored a 360-degree assessment mapped to Novo Nordisk’s competencies and the Workplace Big Five Profile™. In addition to the feedback for individuals, CCL also provided analytics from the Novo Nordisk database to allow the company to compare its managers to other healthcare sector managers who have participated in our programs.

Managers received both face-to-face and virtual coaching based on their assessment results, including a 1-hour alignment meeting with their boss and coach.

The alignment meeting ensures that managers and their bosses both understand the development goals that have arisen for the manager from the assessment and coaching, and that those goals fit the manager’s role and business function.

Managers of managers received 6 hours of coaching broken into 3 sessions. The coaching incorporated business scenarios, a face-to-face developmental conversation with their CCL coach, and a concluding alignment meeting with their boss and coach.

(Participant ratings on a 1-5 point scale)
The overall session with my coach was valuable.
I would recommend this coach to others in my organization.
My coach understood my business context and the link to my personal leadership challenges.
I can see the link between the program and the strategic intent/business challenges of the organization.

Participants Say

“It is always critical to us to ensure the best quality in our implementation of initiatives across all the European countries we support. Therefore, a global player that has the capability and expertise to partner with us was a must.”

Irene Hornero

Talent Management & OD Director
Novo Nordisk

“CCL worked closely with key stakeholders in our organization to explore and discover our needs and provided a solution that was designed and delivered within our specifications to a large population in a limited time-frame. The initiative was a success and additional efforts to sustain the impact are underway.”

Marc van Marrewijk

Talent Attraction & Development Manager
Novo Nordisk

Partner With Us

We can work with you to strengthen your organization’s coaching culture, giving your leaders the skills needed to engage their people and each other in order to cultivate high-performing employees who are clear, aligned, and committed to executing your business strategy. Learn more about our Executive Coaching solutions today.

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