Cheryl Flink has served in a number of executive positions overseeing strategy, analytics and research, marketing, and professional services. By linking data, technology, and analytics to strategy, product development, and business execution, she has enabled organizations to find new market opportunities, improve revenue and cost drivers, and leverage data to address business challenges. Cheryl has worked in venture-backed, private equity, and public firms and been an executive team member of due diligence teams for mergers and acquisition. In her most recent role as Chief Strategy Officer for Market Force Information, a customer experience measurement company, she managed sales and retention for Fortune 500 clients, marketing, analytics, Canadian operations, and the strategy for technology development.
Cheryl serves on the Board of Directors for the digital transformation company Bounteous (backed by Mountaingate Capital) and on the Board of Advisors for Valyant AI, an artificial intelligence company developing digital employees. She also serves on the board of OpenWorld Learning, a Denver based nonprofit teaching computer science and leadership skills to economically disadvantaged children.
Cheryl will lead the Global Research & Evaluation function, the new Leadership Analytics practice, and the Knowledge Management function. The team is responsible for creating the original research, analytics products and services, and market-facing content that informs our product and portfolio IP and competitively differentiates CCL.
Cheryl graduated from the University of Colorado with a Ph.D. in social psychology with an emphasis in research methods and statistics. As Chief Officer for Market Force, she participated in the Leadership at the Peak program in January 2017.
American Marketing Association, Athena Alliance