Create a Coaching Culture to Improve Conversations

As more leaders recognize the importance of coaching, its appeal has expanded dramatically, and so has the demand for interventions that can deliver this kind of culture.

A group or organizational culture is expressed in the rules about how we behave, communicate, relate, and belong — or don’t. It’s not just about the exchange between coach and coachee, but also about how everyone in the organization interacts with one another in their everyday conversations.

All coaching encounters, whether formal or informal, have a common thread: better conversations between individuals. Leaders with coaching skills and a coaching frame of reference can engage their people and each other, speaking the truth and eliciting involvement from those around them.

In the absence of a culture shaped by coaching mindsets and values, the truth often goes unspoken, change only happens when a crisis takes place, and courage is a rare quality.

How to Cultivate a Coaching Culture

Different situations require different approaches to coaching. Consider the following 5 types of coaching, and choose your approach based on your situation and need.


5 Types of Coaching that Cultivate a Coaching Culture

  1. Coaching in the moment: These coaching conversations take place in hallways and across tables throughout the organization. The focus is usually on current temporary problems about performance, relationships, morale, and engagement.
  2. Management coaching: Coaching approaches can be used to make normal managerial conversations more productive, whether it’s about career planning, performance reviews, or job scoping.
  3. Mentoring conversations: Most great mentoring depends on coaching skills that generate value by working together to think through and explore alternatives. Teaching is just a small part of the best mentoring relationships.
  4. Professional coaching: This might include formal objectives or goals as well as measurement of the results of a formal coaching engagement. Professional coaches may be internal staff or external professionals.
  5. Team coaching: This happens when groups and teams spend time talking about the group identity and obligations to each other and stakeholders on a consistent basis.

It’s likely that as more coaching cultures emerge, there will be many more settings in which coaching skills are put to use, but these 5 scenarios form the core functions of coaching that you can start implementing or improving today.

Emerging Leadership Trends Report

Download the full white paper below to learn how to develop a culture of coaching within your organization, or explore how your organization can start having Better Conversations Every Day.

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