Is the executive coaching that is taking place in your organization having the impact you expect? How do you know?
CCL’s Jennifer Habig wants to help you answer those questions. She has spearheaded the development of a new CCL assessment that will give you the data you need to measure the impact of coaching with confidence.
The Coaching Evaluation Assessment (CEA) combines goal-setting, feedback from key stakeholders and information from the coach in one system.
The CEA process begins during the goal-setting phase of a coaching relationship, as the coachee identifies key leverage points that would have the greatest impact on business challenges. At the end of the coaching engagement, raters are asked to respond to questions about changes they’ve noticed since the beginning of the coaching.
What does the CEA measure?
- The context: the organizational context and managerial support for the coaching process along with the individual commitment of the coachee.
- The coaching process: coaching frequency and duration and satisfaction with the coach. The coachee will also be asked questions about what the coach did during the process.
- Goal progress: stakeholders’ perception of progress on up to three goals set as part of the coaching engagement.
- Behavior change: stakeholders’ perception of behavior change in key areas. Coach and leader select up to three competencies per goal in the categories of Leading Self, Leading Others and Leading the Organization. Raters will be asked to reflect on the coachee’s behaviors before participating in the coaching initiative and the coachee’s behaviors at the time of the assessment.
- Impact: stakeholders’ perception of the impact on the leader being coached, the leader’s direct reports and the group(s) he or she leads. Coach and leader choose 10 outcomes from a list of 60 impact variables grouped as individual, direct report and group outcomes in the areas of performance, development, attitudes, interpersonal skills and business objectives.
“The CEA is the first of its kind,” says Habig. “It will give our clients the information they need to use coaching strategically and effectively.”
The CEA is currently undergoing validation testing with several early-adopter clients. We are looking for additional client partners to use CEA in 2012 and early 2013 prior to our global launch. Interested?