CCL Partners With The Cynefin Company to Strengthen Leadership Decision-Making in Complex Environments

  • Published October 27, 2025
CCL Partners With The Cynefin Company to Strengthen Leadership Decision-Making in Complex Environments

The Center for Creative Leadership (CCL)® has launched a strategic partnership with The Cynefin Company, a leader in applying Complex Adaptive Systems theory to organizations and social systems. This collaboration aims to address the growing demand to equip leaders with tools for enhanced decision-making capabilities in complex and ambiguous environments.

Founded in 2005, The Cynefin Company is renowned for the Cynefin Framework, a tool that aids leaders in identifying decision-making contexts and guiding their actions. Over time, The Cynefin Company has expanded its offerings to include additional tools and frameworks that facilitate sensemaking in complex situations. The organization’s services extend to the nonprofit, government, and education sectors through the Cynefin Centre.

CCL’s partnership with The Cynefin Company seeks to integrate the Cynefin Framework with our leadership development solutions, creating a unique offering that fully addresses the needs of leaders across the globe. The collaboration will focus on leadership challenges such as:

  • Making effective decisions in complex and uncertain environments
  • Asking the right questions to understand decision-making contexts
  • Gauging the timing of decisions and actions
  • Managing complexity during action-taking
  • Avoiding biases from prior decision-making approaches

The Cynefin Framework has also been incorporated into Decision Dynamics, a 1-day program offering that equips leaders with the tools needed to tackle today’s complex challenges, take decisive action, and communicate a compelling rationale.

“In today’s increasingly complex world, leaders need more than traditional tools — they need frameworks that help them make sense of and even embrace uncertainty. Our partnership with The Cynefin Company brings powerful new capabilities to our leadership development products and offerings, enabling leaders to navigate complex decision making with greater clarity and confidence,” said Elisa Mallis, Global Vice President, Research, Innovation, and New Content Creation at CCL.

Through a shared commitment to leadership impact and aligned values, the partnership aims to combine the value of The Cynefin Framework with our world-class approach to leadership development, reinforcing our dedication to our mission of advancing the understanding and practice of leadership for the benefit of society worldwide.

About The Cynefin Company

The Cynefin Company is a global organization pioneering innovative approaches to decision-making, sense-making strategy, and culture & change management. While applying Complex Adaptive Systems theory to organizations and social systems, they provide tools and frameworks that facilitate sensemaking in complex situations. Known for the Cynefin Framework, the organization supports decision-making and leadership development across sectors. The Cynefin Company also developed SenseMaker®, the first distributed ethnographic software and sense-making approach. Learn more about The Cynefin Company.

About CCL
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At the Center for Creative Leadership, our drive to create a ripple effect of positive change underpins everything we do. For 50+ years, we’ve pioneered leadership development solutions for leaders at every level, from community leaders to CEOs. Consistently ranked among the top global providers of executive education, our research-based programs and solutions inspire individuals at every level in organizations across the world — including 2/3 of the Fortune 1000 — to ignite remarkable transformations.

At the Center for Creative Leadership, our drive to create a ripple effect of positive change underpins everything we do. For 50+ years, we’ve pioneered leadership development solutions for leaders at every level, from community leaders to CEOs. Consistently ranked among the top global providers of executive education, our research-based programs and solutions inspire individuals at every level in organizations across the world — including 2/3 of the Fortune 1000 — to ignite remarkable transformations.

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Learn more about CCL.
  • Published October 27, 2025

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