Executive Presence & Leadership Brand

What’s Your Leadership Brand? - Center for Creative Leadership

How you get results defines your value as a leader. Here’s why you need a personal leadership brand — and how to build and strengthen it.

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Learn how managerial reputations change over time through longitudinal analysis. Research examines factors influencing reputation shifts, stability patterns, and implications for career advancement, revealing dynamics of how others’ perceptions evolve.

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Investigate the influences of website design on prospective job seekers reviewing online advertisements. Study examines web design’s effects on perceived attractiveness, usability, overall organization appeal, organizational impressions, and willingness to pursue employment

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Understand nonverbal communication’s ability to speak volumes in leadership contexts. Research explores how body language, facial expressions, tone, and gestures convey messages, influence perceptions, and affect leader-follower relationships.

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Examine findings from 325 senior executives on top-level position selection over 2 years. Research illuminates how executive selection occurs in modern organizations, factors determining internal versus external candidate searches, and definitions of executive success or failure.