Smurfit Kappa and the Center for Creative Leadership logos

Supporting Smurfit Kappa With Virtual Leadership Training to Grow Skills of Next-Gen Leaders

Client: Smurfit Kappa

Description: Europe’s leading corrugated packaging company and one of the world’s leading paper-based packaging companies

Location: Headquartered in Dublin, Ireland and operating in 35 countries

Size: 46,000 employees

Industry: Manufacturing, Metals & Mining

Client Information
Smurfit Kappa logo

Client Information

Name

Smurfit Kappa

Location

Headquartered in Dublin, Ireland and operating in 35 countries

Description

Europe’s leading corrugated packaging company and one of the world’s leading paper-based packaging companies

Size

46,000 employees

Industry

Manufacturing, Metals & Mining

Client Profile & Challenge

Innovation has been a culture-shaping quality for Smurfit Kappa for nearly 90 years, and nowhere is innovation’s influence more strongly showcased than in the development of future leaders within the organization. Since 2018, Smurfit Kappa has been partnering with CCL to deliver programs devoted exclusively to the latest leadership priorities, practices, and challenges.

Every year, Smurfit Kappa invests in an in-person summit that provides an opportunity for its next-generation leaders across the organization to gain knowledge, insights, and vision from speakers, and share experiences with their peers and network. The company also wanted to provide their frontline managers with a virtual development program opportunity featuring real-world insights, interactivity and engagement, social interaction, and relationship-building, as well as research-based content.

CCL met the request in a way that merged innovation and evidence-driven training within a thriving digital learning environment.

Solution

CCL’s established roster of online leadership training solutions, combined with a flexible and responsive team and infrastructure, allowed for a seamless launch of the virtual training experience.

The solution was using an interactive leadership development course we designed for emerging leaders on the front lines of their organizations. The course features an intuitive and collaborative online learning platform with flexibility and interactivity features, and is built around developing the 6 critical leadership skills for frontline managers:

  • Self-Awareness
  • Learning Agility
  • Communication
  • Political Savvy
  • Influencing Outcomes
  • Motivating Others

A group of Smurfit Kappa’s new and recently promoted frontline managers from across the Americas participated in the self-paced 6-week, 18-hour program known as Frontline Leader Impact (FLI). Guidance from leadership experts, robust self-assessment opportunities, weekly team activities, and lively discussion threads completed the picture of participants’ strengths and improvement areas — and brought program benefits full-circle.

Results

The program’s immersive experience maximized learning opportunities for Smurfit Kappa’s emerging leaders during uncertain times, when strong and effective leadership was more critical than ever. Key benefits that Smurfit Kappa achieved from the FLI program include:

  • Development of key skills, ranging from more inclusive leadership and improved talent management to increased active listening and team engagement
  • Elevated mindsets that sparked rethinking of leadership assumptions, and behavior change where needed
  • Networking opportunities with peers and one-on-one relationships with senior leaders
  • Broadened understanding of the company’s business units and models, including its ongoing commitment to an environmentally regenerative, circular economy

Program Impact

Program Impact

Participants noted the following improvements when evaluating themselves on a 1–5 point scale before and after the program:

250%

increase in use of the Direction – Alignment – Commitment model

167%

improvement in formulating and delivering feedback effectively

154%

improvement in managing conflict and resistance

Accelerating leadership and supporting innovation remain a top priority for both Smurfit Kappa and CCL, with immediate and long-term benefits resulting from the partnership and online course format.

Participants Say

Working again with CCL was a natural progression when pivoting from predominantly face-to-face to digital leadership training during the COVID-19 pandemic. CCL team members consistently bring their leadership expertise and passion for their clients’ success to everything they do, and those qualities are needed more today than ever before.

Christian Eder

Head of Learning & Development

It was a life-changing experience. From the amazing content to the strong forum discussions and engaging competition, this journey has changed the way I view leadership forever.

Frontline Leader Impact Participant

What an inspiring course! I am very grateful for all the learning and am sure it will stay with me forever — I will keep evolving!

Frontline Leader Impact Participant

Working again with CCL was a natural progression when pivoting from predominantly face-to-face to digital leadership training during the COVID-19 pandemic. CCL team members consistently bring their leadership expertise and passion for their clients’ success to everything they do, and those qualities are needed more today than ever before.

—Christian Eder

Head of Learning & Development

What an inspiring course! I am very grateful for all the learning and am sure it will stay with me forever — I will keep evolving!

—Frontline Leader Impact Participant

Partner With Us

CCL is here to help you prepare your frontline managers to excel in challenging times and grow your organization into the future. Give your leaders the tools needed for success with our self-paced, online frontline leadership training course.

Contact Us
About CCL
ccl sail

At the Center for Creative Leadership, our drive to create a ripple effect of positive change underpins everything we do. For 50+ years, we’ve pioneered leadership development solutions for leaders at every level, from community leaders to CEOs. Consistently ranked among the top global providers of executive education, our research-based programs and solutions inspire individuals at every level in organizations across the world — including 2/3 of the Fortune 1000 — to ignite remarkable transformations.

At the Center for Creative Leadership, our drive to create a ripple effect of positive change underpins everything we do. For 50+ years, we’ve pioneered leadership development solutions for leaders at every level, from community leaders to CEOs. Consistently ranked among the top global providers of executive education, our research-based programs and solutions inspire individuals at every level in organizations across the world — including 2/3 of the Fortune 1000 — to ignite remarkable transformations.

Get our latest insights delivered to your inbox: ccl.org/subscribe.

Program Impact

Program Impact

Participants noted the following improvements when evaluating themselves on a 1–5 point scale before and after the program:

250%

increase in use of the Direction – Alignment – Commitment model

167%

improvement in formulating and delivering feedback effectively

154%

improvement in managing conflict and resistance

Smurfit Kappa logo

Client Information

Name

Smurfit Kappa

Location

Headquartered in Dublin, Ireland and operating in 35 countries

Description

Europe’s leading corrugated packaging company and one of the world’s leading paper-based packaging companies

Size

46,000 employees

Industry

Manufacturing, Metals & Mining

What to Explore Next

About CCL
ccl sail

At the Center for Creative Leadership, our drive to create a ripple effect of positive change underpins everything we do. For 50+ years, we’ve pioneered leadership development solutions for leaders at every level, from community leaders to CEOs. Consistently ranked among the top global providers of executive education, our research-based programs and solutions inspire individuals at every level in organizations across the world — including 2/3 of the Fortune 1000 — to ignite remarkable transformations.

At the Center for Creative Leadership, our drive to create a ripple effect of positive change underpins everything we do. For 50+ years, we’ve pioneered leadership development solutions for leaders at every level, from community leaders to CEOs. Consistently ranked among the top global providers of executive education, our research-based programs and solutions inspire individuals at every level in organizations across the world — including 2/3 of the Fortune 1000 — to ignite remarkable transformations.

Get our latest insights delivered to your inbox: ccl.org/subscribe.

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