CCL’s Laura Santana talks with Marta del Rio Villanueva, who has spent more than 20 years in executive positions for major brands such as Proctor & Gamble, Burger King, and American Express. She is the co-founder and president of Wasi Organics, a Peru-based organic snack company that sources all of its ingredients from local Andean farmers associations. Marta has been honored by the United Nations for her work.

In this episode of our women in business podcast, Marta talks about the various ways she’s been a trailblazer throughout her career, including an early experience where she pioneered job-sharing to help keep women in the workforce:

“In Spain, I remember 20 years ago, nobody was thinking about two women doing the same job,” she tells Laura. “What I did was to look for two women to do one job, part-time. They were highly complementary, and so I thought why not hire in two of them for one job? It was something that was never done before in the industry.”

She also shares details of her current experience in successfully retaining millennial women:

“Millennials — in general, all over the world — they jump from one job to another, like 6 months, a year, 2 tops,” she says. “In our case, we have people that last 3 years and counting because no one is leaving.”

Guest featured in this episode of When She Leads:

Marta del Rio VillanuevaFeatured in this episode: Marta del Rio Villanueva
Co-Founder & CEO, Wasi Organics
2018 Winner, United Nations Challenge for Women Entrepreneurs


Host of this episode of When She Leads:

Laura SantanaLaura Santana is a Senior Leadership Solutions Partner at CCL, working across sectors with global clients to address the challenges created by disruption and globalization. She designs customized solutions for leadership development, with impact beyond the classroom. As a consultant, speaker and author, Laura’s focus is on vertical development, cultural agility, globalization and addressing the challenges facing women leaders.

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