Duration: 1 hour
Innovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? The answer: jugaad. Jugaad is a Hindi word meaning an improvised solution born from ingenuity and cleverness. Jugaad is the secret formula of highly successful enterprises in emerging markets such as India, China, and Brazil that are able to innovate faster, better, and cheaper in the midst of high complexity. For the first time in the U.S., you will learn how to apply the frugal and flexible principles of jugaad in your own organization to accelerate growth and outperform competition.
Key concepts covered in this webinar include:
- Why the traditional innovation model can’t help you innovate effectively
- Tips for delivering more value to customers at significantly less cost
- Leadership lessons from 3M, GE, Google, PepsiCo, P&G, Renault-Nissan, TATA Group which practice “frugal” innovation successfully
- How to unleash and harness the grassroots ingenuity of your employees, customers, and partners
- Techniques for innovating faster in today’s hypercompetitive world
Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a Fellow at Judge Business School, University of Cambridge, and a World Economic Forum faculty member. He is also a columnist on HarvardBusinessReview.org.
He is the lead author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, co-authored with Dr. Jaideep Prabhu and Dr. Simone Ahuja and published by Jossey-Bass in April 2012 (www.jugaadinnovation.com). The Economist calls Jugaad Innovation "the most comprehensive book yet to appear on the subject" of frugal innovation. Navi is also the co-author, with Dr. Prasad Kaipa, of a book on next-generation leadership, to be published by Jossey-Bass in early 2013.
Most recently, Navi served as the Executive Director of the Centre for India & Global Business at Cambridge Judge Business School. Previously, he was a longtime VP/analyst at Forrester Research in Boston and San Francisco and advised senior executives worldwide on breakthrough growth strategies. He has consulted with leading international organizations-including Ernst & Young, GM, Hitachi, IBM, Marks & Spencer, Microsoft, Procter & Gamble, SAP, Sprint, and TCS.
Widely quoted in the US and international media, Navi has spoken at the World Economic Forum, Council on Foreign Relations, The Conference Board, Harvard University, Asia Society, and more.
An Indian-born French national, Navi lives in Palo Alto, CA.