Prior to joining CCL in January 2018, Kevin’s 20-year career included a variety of roles in marketing, strategy, and business leadership, spanning the corporate and agency sectors, with a significant focus on technology and emerging marketing channels. Kevin joined CCL from Pace, the largest independent brand content agency in North America, where he served as Senior Vice President and Chief Strategy Officer.
In his 6+ years at Pace, Kevin founded and grew the Strategy and Analytics teams and service offerings into critical revenue and brand drivers for the agency, oversaw the interactive design, user experience, and development teams, and served as primary executive lead on several major brand clients, including Verizon, Georgia-Pacific, and Stainmaster.
Kevin previously led strategy and business development on brands such as Samsung, Microsoft, and Chrysler at Ignite Social Media, one of the original pure-play social media agencies in the industry. Before relocating to North Carolina, Kevin held marketing leadership roles in the technology industry in the Pacific Northwest with several technology startups, as well as with the Windows Server, Developer, and Online Services (MSN/Bing) marketing groups during nearly a decade at Microsoft.
Kevin serves as Vice President of Global Marketing, where he leads a diverse team accountable for the planning and execution of CCL’s global marketing strategy, communications, integrated campaigns, marketing technology, analytics, and client services functions in support of the worldwide CCL brand and mission.
In this role, Kevin is accountable for defining and driving Global Marketing’s influence, both direct and indirect, on CCL’s overall revenue growth, deploying marketing support for key strategic initiatives, and tapping the full mix of content, communications, and experiences to reinforce CCL’s brand reputation for innovation and impact.