A self assessment designed to help individuals identify characteristics for successful leadership, recognize their strengths and identify areas for improvement.


Participants evaluate leadership strengths and areas needing improvement by comparing personal leadership attributes to those of a “good leader” and a “poor leader” whom an individual has known.

Participants develop a personal action plan for strengthening leadership effectiveness.

What Is the Campbell Leadership Descriptor ?

The Campbell Leadership Descriptor is a self-assessment designed to help individuals identify the important characteristics of leadership, learn the characteristics of successful leaders, and evaluate their own leadership strengths and weaknesses in comparison. By comparing themselves with good and poor leaders, individuals can develop an action plan for improving their leadership skills.


  • Clean, Modern Design
  • Tool can be used one-on-one or in small-to-large groups
  • Self-scoring
  • Easy to administer
  • Supplemental Online Content (Learn More)

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