3 Lessons We Can Learn from Leaders Like Steve Jobs

Inspirational leadership is often represented by value-based leaders, who inspire others through their actions, to think and act differently in the world. When they are successful in elevating others, big transformations emerge.

One example of a value-based leader was Steve Jobs. And before you roll your eyes saying“Not Steve Jobs again…” I’d like to share with you a real scoop, and quite an interesting one, so keep on reading…

The other day, we came across a video of an internal and confidential meeting that Steve Jobs held with his extended executive team members and managers at Apple back in 1997, just a few weeks after he returned to the company as the new CEO:

His main objective was to win back the glory for Apple. He talked briefly about changes in the company: in the company’s pipeline, products, and distribution.

While he was talking about those topics, his main message was that although Apple is one of the greatest brands, Apple needed to change in order to keep its relevance in the world. In order to do that, Apple needed to communicate the world its core values and what is it that Apple stands for.

“It’s not about Plug and Play,” he said. It’s about values, the soul of the company, and the core belief that “people with passion can change the world for the better.”

We all know what happened with Apple since Steve Jobs got his job back. It practically changed the world through its products.

So, what can we learn as leaders and managers in companies from inspirational leaders, like Steve Jobs?

1. Great leaders are value-based leaders. And they imbue the company with their values. Then, their people and teams are inspired to act and make major transformations.

2. Inspirational leadership could be the engine behind phenomenal, life-changing ideas, products, and actions.

3. Inspirational leadership is contagious. Most people want to get inspired and when they do, you just need to get out of their way. They will do amazing things and will move the organization forward.

So,  when you’re thinking about launching a new idea, product, or service, think about the essence of the company, and ask the following questions:

  • What is it that the company stands for, at its core? What are its values?
  • How can the company’s leadership carry these values and introduce them to the world in such a way that will inspire others?
  • Where does the company fit in the world?

After asking those questions, make sure that the company’s core values are part of the launching/marketing strategy. Then, there is a chance for big transformations to emerge.

We at CCL share a similar belief that people with great passion could change the world — and we also believe that value-based leaders who know themselves are the ones that will lead their teams and company to a great future.

We invite you to explore our leadership programs, to get inspired in our classes and accelerate your leadership potential and capabilities for a better world.

About the Author

Vered AsifVered is a global professional and thought leader on topics related to leadership development and organizational development, leadership strategy, and organizational transformation. She has co-authored and published white papers and articles on various topics such as networks, leadership strategy, and societal impact.

She has held various global roles in Europe and Africa with the Center for Creative Leadership as faculty and manager, within the Senior Leadership Solutions practice area.

Vered is currently Leadership Solutions Associate for the EMEA region with the Center. In addition, she has established her own consulting practice in her home country, Israel.

She holds a bachelor of arts degree in sociology and anthropology and a master of arts degree in organizational sociology and critical thinking, both from Hebrew University, Jerusalem, Israel.

2 thoughts on “Think Different. Inspire. Change.

  1. Diana says:

    Thanks for this, Vered. Steve Job continues to inspire and spread his passion and clarity of vision.

  2. Diana says:

    Thanks for this, Vered. Steve Job continues to inspire and spread his passion and clarity of vision.

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