The sixteenth of our 20 Leadership Lessons Learned in East Africa: ask millennials what they want, then deliver it. Channel youthful energy for better—and more relevant—design. Organizations that want to reach groups like millennials need to start hiring young talented people and giving them latitude and autonomy to come up with solutions. Because if we’re thinking about the future, then we need to start leveraging smart, talented young people like Amy to create solutions that Amy herself would use.

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Millennials

Channeling Youthful Energy for Good Design

#16

Photo by Aaron White

Meet Bitsimariam. Everyone calls her Amy.

Amy is an amazingly talented intern. But much more than just an intern, Amy has been transformed into a designer of leadership solutions for girls and young women.

As a student at Truman State University, Amy gracefully bridges two very different countries, with one foot firmly in U.S. culture and one foot in Ethiopian culture. Because of her knowledge of both cultures, Amy is an ideal person to take our ideas and CCL’s content and mold it into something that works in the Ethiopian context.

More importantly, she’s closer to the age of our target audience, giving her a unique perspective of what works and what will fall flat.

So why is this a big idea? It’s big because organizations that want to reach groups like millennials need to start hiring young talented people and giving them latitude and autonomy to come up with solutions. A younger generation will not be satisfied with something that worked for their parents. They want a unique experience, they want meaning, and they’re happy to use some small boutique provider to give it to them.

If we’re thinking about the future, then we need to start leveraging smart, talented young people like Amy to create solutions that Amy herself would use.

Questions for Further Reflection:

  • What other benefits may be produced by including the younger generations in the creation and design of leadership solutions?

Tell us your big ideas in the comments.

<< Our previous big idea | More to come!


Leadership Beyond Boundaries - Center for Creative Leadership logoThis series, 20 Leadership Lessons Learned in East Africa, was brought to you by CCL’s Ethiopia office and Leadership Beyond Boundaries, an initiative by the Center for Creative Leadership to democratize leadership development and unlock the power of human potential around the globe.

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