Pharmaceutical companies face complex issues that grow more challenging by the day. Healthcare reform and changes in technology, government policy, and consumer expectations are revolutionizing relationships with key stakeholders and impacting operations in unforeseen ways.
Globalization is presenting its own set of challenges that span multiple levels of most pharmaceutical organizations—from marketing to regulatory. Add to the mix the “patent cliff,” a sagging economy, shrinking R&D budgets and lackluster sales pipelines and you have a recipe that would challenge even the most seasoned leadership team.
Most experts believe that companies who succeed in the face of such challenges will do so by placing a renewed emphasis on innovation. Moreover, they will adapt effectively in the face of change and uncertainty and will position themselves as a vital partner in the healthcare delivery chain.
One of the most crucial questions facing the industry, though, is what leadership skills companies will need to navigate this complex and changing landscape—and how current pharmaceutical leaders stack up.
Additional Contributing Author:
Kim Palmisano is a Strategic Business Partner at the Center for Creative Leadership where she builds and manages relationships with a wide variety of clients in the pharmaceutical industry and other sectors. She brings to her role more than twenty years of experience in organizational development, training and sales, especially in the pharmaceutical and healthcare industries. Kim’s experience includes developing and presenting courses for both corporate training and for college instruction.Download White Paper