The Ideas2Action (I2A) project is a Center for Creative Leadership (CCL®) initiative bringing “ideas into action” by providing relevant and timely research via technology to our open-enrollment programs. In an attempt to understand organizational sustainability, the 12A team collected data from September through December 2006, gauging leader awareness and organizational implementation of the Triple Bottom Line (TBL) concept.

Two major research methods were used: A short, in-class survey via computer kiosks and an in-depth Internet survey sent to participants 2 weeks following their CCL experience. The Internet survey allowed the 12A team to better understand the high-level trends that emerged from the in-class survey.

We received 197 responses to the in-class survey and 50 responses to the Internet survey. The typical respondent was a male (83 percent) between the ages of 41 and 50 (45 percent) representing the executive level (49 percent).

Additional Contributing Author:

Jessica Baltes is a former research associate at the Center for Creative Leadership where she is involved in research and evaluation. Jessica has a long standing interest in sustainability/corporate social responsibility and is a founding member of the Leadership for a Sustainability World taskforce on CCL’s Colorado Springs campus. She graduated from the University of Wisconsin with a B.S. in business and from the University of Colorado with a master’s degree in Business Administration.

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