Investing in small businesses to stimulate economic growth across the globe; allowing employees to take paid time off to volunteer in their communities; providing scholarships to students who are the first in their families to go to college; setting corporate goals to reduce carbon emissions; these are just a few examples of how one multibillion dollar company is demonstrating its commitment to corporate social responsibility.
However, in tough economic times, ensuring a company’s survival seems difficult enough, without adding corporate citizenship priorities into the mix. With everything going on, beginning or maintaining strong corporate social responsibility (CSR) initiatives may not be at the top of a company’s priority list. Let’s face it, not every company has money and resources to spare, especially now while the economy isn’t strong. What are the benefits of investing in CSR? Does CSR impact employee attitudes? Might CSR actually help the corporate bottom line?