October 2018 —

SINGAPORE – A new research led by the Center for Creative Leadership (CCL) has shed light on the critical role of Human Resources in shaping the ‘future-readiness’ of organisations and managing change. Key findings of the research will be shared at the HR Business Partner (HRBP) Forum held 27 September. The publication “Architecting Future-Fluent Culture, an Asian Study of the Critical Role of HR” will be launched by Dr Koh Poh Koon, Senior Minister of State, Ministry of Trade & Industry, and Deputy Secretary-general, NTUC, as part of the event, held at the Marriott Tang Plaza Hotel.

Jointly conducted by the Singapore Human Resources Institute (SHRI) and CCL, the survey was administered to over 400 HR Leaders across Asia to identify their biggest challenges, the role of HR, must-have elements of future-ready organisation culture and critical roadblocks. The leaders belong to a mix of industries including financial services, fast-moving consumer goods (FMCG), technology, retail, infrastructure, and professional services companies.

Key questions the research study attempts to address include: “How important is having the ‘right’ culture for future-readiness of an enterprise?”, “What are some of the challenges in shaping the ‘right’ culture?”, and “What responsibilities must HR own in order to play an effective role in shaping organisation culture”.

Leaders agreed that even though it is a somewhat ‘fuzzy’ topic, if shaped and nurtured well, the ‘right’ culture can be a competitive advantage for any organisation. As a small and open economy, Singapore is susceptible to both external and internal changes.

Managing and communicating change is another top priority for CHROs. As some of the leaders interviewed noted, the changing regional dynamics, unpredictable market elements and an environment of hyper-competitiveness make change management a key priority.

Mr Erman Tan, President of SHRI commented: “In today’s business context, regardless you are a disruptor or being disrupted, it is important to maintain a positive culture in order for the organisation to progress and self-sustain.” He added: “It is our pleasure to collaborate with CCL, an established and reputable research-based organisation, to present the findings of the research in the HRBP Forum, providing valuable insights to the attendees and our members.”

Mr Sunil Puri, Director of Research, Asia Pacific, CCL concurred that: “For any cultural transformation to happen, HR needs to play four critical roles – advisor to business as a subject matter expert, facilitator of key changes in the organisation, guardian of values and auditor to measure impact of HR initiatives and feedback to Senior Leadership.” He added: “Leadership development and building the right culture are the top two concerns of CHROs in Asia. Yet majority of them are not very confident about future-readiness of their organisations; only 15 percent of the HR leaders surveyed said that their organisation was ready for the future. We hope that this report provides not just the insights but the impetus for HR to step up to the challenges.” Sunil shared more in-depth findings during his presentation at the HRBP Forum.

Dr. Thomas Goh, Chief Client Officer and Managing Director, APAC, CCL, added: “In today’s landscape of unprecedented disruption, culture is imperative to a company’s future fluency – its ability to get ahead of the curve and keep its technologies, organization models, and ways of working abreast with the latest disruptions in the economy. As change starts from the top, leaders must take the lead in building new capacities and capabilities.”

The line up of leading thought leaders and industry experts that participated in the Forum includes Ms Aileen Tan, Group CHRO, SingTel, Mr Eugene Lam, Regional HR Director, Kimberly-Clark, Ms Grace Yip, Managing Director, Head of HR, ASEAN, Accenture, Ms Seah Gek Choo, Talent Partner, Deloitte Singapore and Mr Mark Foo, Director of Innovation and Product, FastJobs, SPH Digital.

Over 200 attendees gained first hand insights into how having the ‘right’ culture can be a source of competitive advantage and is mandatory to achieve future success, what are the challenges that may stall the cultural transformation journey, including the inability to translate values into behaviours and aligning talent to the business and cultural change.

Architecting Future-Fluent Culture Event Photo
Architecting Future-Fluent Culture Event Photo

The HRBP Forum 2018 is organised by SHRI and offers practical insights from Industry thought leaders, exploring issues and challenges in bridging the gap between HR and business objectives. The publication will be available online on both SHRI and CCL’s website.

About Singapore Human Resources Institute (SHRI)

SHRI is a not-for-profit, professional HR body established in 1965, which represents Individual Members (HR professionals, people managers, employers and business leaders) and Corporate Members (private and public-sector organisations) across diverse sectors. SHRI organises a wide range of membership activities, conferences and dialogues to benefit members and Singapore’s HR fraternity, as well as to cultivate holistic learning and networking for success. As Singapore’s representative in the Asia Pacific Federation of Human Resource Management (APFHRM), SHRI works closely with national HR associations worldwide to bring global and regional best HR practices, insights and services to Singapore, and to take our leading HR practices overseas.

The Institute’s Chinese name has been changed to 新加坡人力资源协会 to better reflect the core business of SHRI as a member-based organisation. For more information, visit www.shri.org.sg.

About the Center for Creative Leadership

The Center for Creative Leadership (CCL®) is a top-ranked, global provider of leadership development. By leveraging the power of leadership to drive results that matter most to clients, CCL transforms individual leaders, teams, organizations and society. Our array of cutting-edge solutions is steeped in extensive research and experience gained from working with hundreds of thousands of leaders at all levels. Ranked among the world's Top 10 providers of executive education by Financial Times, CCL has offices in Greensboro, NC; Colorado Springs, CO; San Diego, CA; Brussels, Belgium; Moscow, Russia; Addis Ababa, Ethiopia; Johannesburg, South Africa; Singapore; New Delhi-NCR, India; and Shanghai, China.

Stephen Martin
Center for Creative Leadership
+1 336 286 4038
martins@ccl.org

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