Is There a Creativity Crisis?

Innovation and creativity are needed to solve problems, develop new products and services, and spur economic and societal well-being. But a report in the July 29, 2010 issue of Newsweek calls into question the future of creativity in the U.S.

In “The Creativity Crisis” authors Po Bronson and Ashley Merryman reveal that American creativity is declining — particularly in young children. At a time when many CEOs have named creativity as the No. 1 leadership competency of the future, what can be done to spur innovation and creativity?

Creativity is part of normal brain function, write Bronson and Merryman — not something only a few of us possess. The challenge is to nurture it in our children, our organizations and in ourselves.

Download the CCL white paper, Innovation Leadership: How to use innovation to lead effectively, work collaboratively and drive results, to learn about CCL’s approach to creativity and innovation.

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