Cape Fear Valley Health (CFVH) is among North Carolina’s largest and busiest health systems. A decade of rapid growth has propelled the organization from a small county hospital into a thriving health system with over 5,000 employees, 765 beds and 935,000 annual patient visits. Today CFVH is poised to become a major regional player. The organization knows, though, that managing continued growth and responding creatively to ongoing change will be critical, especially in a time of upheaval in the healthcare industry.

In 2008, CFVH hired a new CEO who believes that innovative leadership is critical to achieving growth and service excellence in this dynamic environment. He wanted the organization to have a customized, comprehensive leadership development process that would positively impact performance.

New CFVH Senior Vice President of Human Resources, William Pryor, had previous experience with the Center for Creative Leadership (CCL). He made a compelling recommendation that the CFVH executive team collaborate with CCL to design, deliver and evaluate a highly effective leadership development initiative that would empower its leaders.

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