Millennials have been burdened with a reputation as spoiled, lazy, and entitled, but the reality behind the stereotype is far richer and more complex. Who are Millennials and what do they really want? Based on fieldwork and survey data from global research on more than 25,000 Millennials and 29,000 older workers in 22 countries, this book paints a comprehensive, scientifically accurate picture of what really motivates Millennials around the world.


  • Increasing the understanding of Millennials in the workplace.
  • Creating new insights, methods, and strategies for helping leaders work with, manage, and lead Millennials more effectively.
  • Articles, Infographic, and a Book


  • Millennials are
  • Entitled and Hardworking
  • Needy and Independent
  • Want to Do Good and Do Well
  • High Tech and High Touch
  • Committed and Leaving

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Applied Research Opportunities: If your organization is interested in learning about participating in our research on addressing generational issues in the workplace, please contact Jennifer J. Deal.