2010 News Release
Center for Creative Leadership Adds WorkPlace Big Five Profile to Flagship Program

Assessment Tool by CentACS of Charlotte, NC, more adaptable to the classroom

June 22, 2010 - Greensboro, NC - When the Center for Creative Leadership's flagship Leadership Development Program (LDP)^® rolled out in June in its revised format, it included a new broad-based personality assessment — the WorkPlace Big Five Profile 4.0™. This assessment, published by CentACS (Center for Applied Cognitive Studies) of Charlotte, NC, relates to people's personalities in their everyday jobs. Instead of using clinical or psychological terms like many current personality assessments, the WorkPlace Big Five uses work terms and work-related examples in its questions and reports.

This is the first time that CCL has used the CentACS' assessment in LDP, according to Johan Naudé, a CCL Coaching Talent Manager and a member of the LDP redesign project team. He says CCL selected the instrument for "its ease of use and accessibility to business leaders and managers."

"It's a broad-based personality survey that covers the full spectrum of personality that is relevant in a work environment," says Naudé. "It uses language that's easily understood and allows program participants to make meaningful connections to other data that they receive in the program and it's more manageable in a group debriefing setting."

The WorkPlace Big Five Profile is based on the Five-Factor Model of Personality, which includes five personality supertraits and 23 subtraits that simply and clearly explain the work-related behaviors that all working people encounter daily in coworkers, employees, managers and colleagues. CentACS first introduced the personality model to business clients across the U.S. in the 1990s. The instrument is used to ensure optimum employee-job-organization fit and to build successful teams and organizations, and is well-researched and well-formulated with exceptional validity and reliability, according to CentACS.

"We are very excited about our ongoing partnership with the Center for Creative Leadership, and we are delighted that they have chosen to use the WorkPlace in their flagship program, says Dr. Pierce Howard, CentACS' managing director, Research and Development. CCL's LDP program has been redesigned to include new features and tools to make it as relevant as possible to the needs of all clients in a crisp, contemporary program architecture.

About the Center for Creative Leadership
The Center for Creative Leadership (CCL^®) is a top-ranked, global provider of executive education that accelerates strategy and business results by unlocking the leadership potential of individuals and organizations. Founded in 1970 as a nonprofit educational institution focused exclusively on leadership education and research, CCL helps clients worldwide cultivate creative leadership — the capacity to achieve more than imagined by thinking and acting beyond boundaries — through an array of programs, products and other services. Ranked among the world's Top 10 providers of executive education by Bloomberg BusinessWeek and the Financial Times, CCL is headquartered in Greensboro, N.C., with campuses in Colorado Springs, Colo.; San Diego, Calif.; Brussels; Moscow; Singapore; Pune, India and Addis Ababa, Ethiopia. Its work is supported by 500 faculty members and staff.

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About the Center for Applied Cognitive Studies
Providing assessments and services to users on six continents, the Center for Applied Cognitive Studies (CentACS) operates through a global network of consultants and international affiliates who use the Five-Factor Model of Personality and related brain research in their work. CentACS was established in Charlotte, NC in 1986 as a consulting and training company. The business has evolved into a combination of researching, publishing, training and consulting. CentACS and its global affiliates in Mexico, India, Singapore and Hong Kong, certify and qualify internal and external consultants to interpret their primary assessments, the WorkPlace Big Five Profile and SchoolPlace Big Five Profile as well as others. The founders of the company have published books on brain research and on personality in both work and school settings.

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