2009 News Release
ROI Institute and CCL conduct first ROI Certification on Leadership Development

September 28, 2009 - Birmingham, AL & Greensboro, NC - The ROI Institute and the not-for-profit Center for Creative Leadership (CCL) have just completed the first ever ROI certification for individuals involved in leadership development. This comprehensive one-week workshop, designed to prepare leadership development professionals to conduct impact and ROI studies on major leadership programs, was conducted on CCL's beautiful headquarters campus in Greensboro, NC. Each workshop participant must complete an impact or ROI study to achieve the designation of Certified ROI Professional. A total of 18 professionals representing four countries and several major organizations such as Cisco Systems and Boeing attended the comprehensive workshop on September 14-18, 2009. The week of training focused on measuring the impact of leadership development, coaching, executive development, management development, and executive education.

"To date, more than 4,000 individuals have been involved in the ROI certification process," said Jack Phillips, chairman of ROI Institute. "While participants usually come from many different functional areas, leadership development is emerging as the hottest area for this level of measurement. It's an important topic and this certification provided an opportunity to focus just on this discipline. This certification is the beginning of a partnership with CCL to focus on the business contribution of leadership development,"

Based on this success, the ROI Institute will plan another special ROI certification sometime in 2010.

"As a leading supplier of leadership development we must continuously stay abreast of the needs to connect our programs more directly to business contribution," said Jennifer W. Martineau, Ph.D., group director of Global Research, Evaluation and Innovation at the Center for Creative Leadership. "This training will not only help many individuals to develop ROI capability, but strengthen the quality of our own evaluation efforts as well."

"While executives always support leadership development, these days they need to see value for their major projects and programs," said Patti Phillips, president and CEO of ROI Institute. "It is the expensive strategic and comprehensive projects that command this level of accountability. As we emerge from the recession, more executives will be asking about ROI before a program is even conducted. These participants now have the capability to conduct ROI studies credibly, systematically, with a reasonable amount of resources. And, yes, the studies will pass the CFO test."

For additional information on ROI Certification or this particular session, please contact the ROI Institute at 205-678-8101 or visit roiinstitute.net.

ROI Institute Background Information
ROI Institute, founded in 1992 as a service driven organization, assists professionals in improving programs and processes through the use of the ROI Methodology developed by Dr. Jack Phillips. Founders Jack J. Phillips, Ph.D. and Patti P. Phillips, Ph.D. are the leading experts in the use of return on investment (ROI) in non-traditional applications. They regularly conduct ROI workshops and provide consulting services, making the ROI Institute the industry leader in measurement and evaluation. The ROI Institute applies the ROI Methodology in 18 different fields in more than 50 countries through 100 ROI consultants. The ROI Institute builds internal capability with the process to help individuals to achieve Certified ROI Professional (CRP), a designation respected by executives in all types of organizations.

About the Center for Creative Leadership
The Center for Creative Leadership (CCL^®) is a top-ranked, global provider of executive education that unlocks individual and organizational potential through its exclusive focus on leadership development and research. Founded in 1970 as a nonprofit, educational institution, CCL helps clients worldwide cultivate creative leadership - the capacity to achieve more than imagined by thinking and acting beyond boundaries - through an array of programs, products and other services. Ranked among the world's top providers of executive education by BusinessWeek and No.6 worldwide in the 2009 Financial Times annual executive education survey, CCL is headquartered in Greensboro, NC, with campuses in Colorado Springs, CO; San Diego CA; Brussels, Belgium; Moscow, Russia; India; and Singapore. Its work is supported by more than 450 faculty members and staff.

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