Category: Leadership Stature

Selling Yourself without Selling Out: A Leader's Guide to Ethical Self-Promotion,  CCL Press,  2006

Gina Hernez-Broome, Cindy McLaughlin, and Stephanie Trovas

Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion—the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.