Category: Managing Yourself

The Truth About Sucking Up: How Authentic Self-Promotion Benefits You and Your Organization, CCL Press, 2009

Gina Hernez-Broome; Cindy McLaughlin; Stephanie Trovas

Why do organizations so often reward the most vocal or most visible even if they aren’t the most qualified? This is a critically important question. Beyond bruised egos and a free-floating sense of unfairness lies a larger organizational problem: when the wrong people get noticed and rewarded, organizations suffer. Projects fail, goals are not met, employee morale and motivation disintegrate, and cynicism festers. This book can help you prevent those drastic outcomes by making authentic self-promotion part of your everyday work life.

(See Table of Contents Below)

Format	ISBN #	Stock #	Price	Quantity
Fieldbook	978-1-60491-067-4	191	$25.00 USD
Digital PDF	978-1-60491-068-1	191e	$25.00 USD

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The Truth About Sucking Up: How Authentic Self-Promotion Benefits You and Your Organization, CCL Press, 2009

Acknowledgments	vii
Introduction	1
Why Self-Promotion Matters	2
What's Your Responsibility?	5
Chapter 1: It's about Building Up, Not Sucking Up	9
Oops - I forgot to Blow My Horn!	9
A Better Way to Do It	12
Chapter 2: Why Promote Yourself?	17
Self-Promotion Pays Off	18
Not Self-Promoting Has Its Price>	19
Losses All Around	21
More Losses	23
The Impact on Collaboration	26
Chapter 3: Get Over Yourself	27
Beliefs That Get in the Way	27
The Boss's View	31
Chapter 4: The Art of Self-Promotion	33
Developing Yourself>	35
Connecting with Others	39
Creating Opportunities	44
Chapter 5: Creating Your Approach	49
What's Your Type?	49
What's Your Motivation?	54
What's Your Situation?	58
Chapter 6: Knowing Your Audience	65
The Clueless	66
The Gullible	69
The Skeptical	71
The Savvy	71
Chapter 7: On the Receiving End	73
Selective Listening: A Tale of a Boss Deceived	73
What Kind of Boss Are You?	77
Strategies for Getting an Accurate Picture	88
Managing the Talent Show	91
Chapter 8: Self-Promotion: The Past, Present, and Future	103
Suggested Readings	105