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Leading Effectively e-Newsletter - August 2010 Issue

Leading Effectively
August 2010

In Your View

Which of CCL's "Fundamental Four" Leader Competencies do you consider to be one of your strengths?

Take Note

Is There a Creativity Crisis?
Innovation and creativity are needed to solve problems, develop new products and services, and spur economic and societal well-being. But is American creativity declining? (more...)

The Power of Feedback-Intensive Programs.
Feedback-intensive programs have been at the heart of CCL's work for more than thirty-five years. What is involved and is there a "right" time to go? (more...)


From the Blog

From the Blog

An American Idol Who's 'French'?

CCL's Gina Eckert discusses the unexpected leadership relevance of Star Trek's Captain Picard. (more...)

Senior-level Trade-offs: What Experienced Leaders Need to Know

Oliver was recently promoted to lead a business unit at his company. Chloe is a regional director of operations. Both are at a pivotal point in their careers: skillfully leading a function or division is not only critical for their own personal success, but also to the success of the organization. (more...)


Change Your Game With Innovation

Give your team and organization an edge by empowering new thinking and the discovery of more enriching opportunities with the Center for Creative Leadership's Innovation Leadership Workshop — a nexus of game-changing innovation and proven leadership development.

How to Create a High-Learning Team

Putting the right people on a team doesn't guarantee success. The most effective, high-performing teams are committed to learning. (more...)

What's Going on With Top Talent?

Dealing with problems has been, understandably, the top priority for most executives, senior managers and HR professionals in recent years. But, if you haven't been paying much attention to your top talent, go-to experts and in-the-pipeline leaders, it's time to start. (more...)

Competition to Collaboration

Dr. Sally Shumaker, senior associate dean for research at Wake Forest University School of Medicine, is passionate about translating the science of biomedical research into real-world patient care. (more...)


Become a Premium member to view this contentExclusively for myCCL Premium Subscribers
Interviews with Guest Authorities on Leadership

Five New Leadership Competencies for Troubled Times
An article by author and executive coach David Noer

Leadership in a time of uncertainty, downsizing and economic decline is much more complex, gut-wrenching and emotionally draining than in boom times. In today's environment, effective leaders need to do much more than the traditional planning, organizing and controlling of the past. (more...)

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Events You Won't Want to Miss

September 15:
CCL Webinar

Is Your Organization Ready For Change?

September 28:
CCL Webinar

The Potential and Challenges of Consensus Decision Making

October 20:
CCL Webinar

Influencing Without Authority

Did you know ...
that "Doing Good" is linked to employee commitment?

Businesses with effective corporate social responsibility programs often reap significant benefits from "doing good." They can build a winning brand and encourage a positive outlook by both customers and shareholders. But can the same social responsibility programs have an impact on employee retention?

The Center for Creative Leadership (CCL®) explored that question during its 2008-2009 World Leadership Study, which sampled the opinions of 2,215 workers around the globe. There were three key findings related to how employees respond to social responsibility initiatives:

  1. Corporate social responsibility programs are linked to how committed an employee is to an employer.
  2. Employee perceptions about corporate social responsibility remained constant during the depth of the economic decline.
  3. Corporate social responsibility programs are not a panacea for retention issues.

CSR is related to organizational commitment, but not to turnover, so companies can't consider corporate social responsibility programs a cure-all for retention issues.

"Though a good social responsibility program won't reduce turnover, it can impact how employees view your organization and the kind of ambassadors they will be when they come in contact with your customers, shareholders and community members," says Sarah Stawiski, Ph.D., a CCL post-doctoral research fellow and co-author of a report on the research. "There are definitely positive benefits to be had."

Further details on CCL's study are available in the report Employee Perceptions of Corporate Social Responsibility and the Implications for Your Organization.


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