The Key to Africa's Future: Unlocking Africa's Potential Through Leadership Development
Center for Creative Leadership Launches Ethiopian Office
Addis Ababa, 19 April 2012 - The Center for Creative Leadership (CCL), ranked among the world's Top 10 providers of leadership education by the Financial Times and BusinessWeek, will launch its first Africa office with an event on May 10, 2012 at the Radisson Blue Hotel Addis Ababa. This event will coincide with the 22nd World Economic Forum (WEF) on Africa, where strengthening Africa's leadership will be a central theme.
Located in Addis Ababa, Ethiopia, home to both the African Union and the United Nations, CCL's new office enjoys a strategic position for advancing the understanding, practice and development of leadership across the continent.
"CCL has been in Africa for many years, allowing us to grasp the special nature of this region's cultures and aspirations," says Rudi Plettinx, Vice President and Managing Director, CCL Africa, Europe and the Middle East (EMEA). "However, this is CCL's first base in Africa, a major step to better serving leaders throughout the region. This office will help us meet the rising demand for African leadership development and we look forward to helping Africa embrace its leadership potential."
Unprecedented economic development and the continent's increasing geo-political importance intensify demand for effective leadership in Africa. Other challenges, such as youth unemployment, resource price volatility and food insecurity add to the need for strong leadership capable of translating Africa's growth into greater opportunities for future generations.
"CCL is helping to redefine leader and leadership by focusing on a systems approach that begins with the individual, moves to group and organization, and ultimately focuses on leading society," says Steadman Harrison III, CCL's Africa Regional Director. "Leadership development can be used as a lever to address the most important challenges of our generation. It is fitting that we are more accessible to the leaders who will impact these pressing issues in the season ahead."
Africa is widely acknowledged as "the continent of the future." The WEF describes it as 'poised for a growth spurt' and predicts that seven out of the ten fastest growing economies over the next five years will in Sub-Saharan Africa.
"We believe CCL's Addis Ababa office will play a pivotal role in helping Africans hone their leadership skills at every level of society," adds Plettinx. "It will act as a base for CCL's Leadership Beyond Boundaries (LBB) work: an initiative launched in 2006 to democratize leadership development and unlock human potential in an affordable and accessible way." CCL has been involved in projects in 16 African countries, including Liberia, Nigeria and Ethiopia, working together with, amongst others, the Marrow Foundation, which funded leadership development for street children to reform education in Africa.
"Many leadership development programs currently offered in Africa are expensive and available almost exclusively to professional elites," adds Harrison. "The Center for Creative Leadership has a different approach in Africa that is a good fit for social sector organizations and NGOs, as well as organizations, such as UNDP, Peace Corps and World Learning."
About the Center for Creative Leadership
The Center for Creative Leadership (CCL®) is a top-ranked, global provider of executive education that accelerates strategy and business results by unlocking the leadership potential of individuals and organizations. Founded in 1970, CCL offers an array of research-based programs, products and services for individual leaders, teams and organizations. Ranked among the world's Top 10 providers of executive education by Bloomberg BusinessWeek and the Financial Times, CCL is headquartered in Greensboro, NC, with offices in Colorado Springs, CO; San Diego, CA; Brussels, Belgium; Moscow, Russia; Singapore; New Delhi - NCR, India; Shanghai, China; and Addis Ababa, Ethiopia.