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Benchmarks® - Overview

Assessing the Lessons of Experience


Since its introduction by the Center for Creative Leadership in 1987, Benchmarks has been used by over 16,000 organizations and 200,000 leaders. Benchmarks is a comprehensive 360-degree assessment for middle to upper-level managers that measures 16 competencies critical for success, as well as five possible career derailers. This in-depth analysis of observable behaviors provides managers with a solid assessment of their leadership competencies. Benchmarks also helps managers identify what lessons may still need to be learned, establishes what specific work experiences need to be sought out in order to develop critical competencies for success, and identifies possible problems that may stall their career. Feedback reports are sent to your CCL-certified facilitator, who debriefs the results with the manager in a confidential session.


  • Shows how others perceive strengths and development needs
  • Provides normative comparison of results with other successful managers
  • Starts the process of feedback-based individual development

Special Features

  • Based on research of how successful managers develop, and why they derail
  • Designed to collect feedback from bosses, superiors, peers, direct reports and others
  • Internet-based administration and data collection
  • Feedback report includes written comments
  • Provides normative comparison of results with other successful managers
  • Optional norm comparison — over 70 available, including country, function and organizational sector
  • Provides ratings for both importance and competence
  • Development Planning Guide helps participants focus feedback and develop a strategy for change; includes FYI For Your Improvement Translator that helps participants identify development remedies
  • Group Profiles available to identify overall strengths and development needs.
  • Available in multiple languages including: Dutch, French, German, Russian, Simplified Chinese, Latin American Spanish, Spanish, and UK English

Frequently Asked Questions

How do I choose between Benchmarks and Executive Dimensions for my senior leader(s)?
Benchmarks is designed for middle to upper-level managers. Executive Dimensions is designed for top-level executives.

Can I customize Benchmarks?
No, the assessment is standardized. Instead, consider using 360 By Design to choose the CCL competencies you want to assess. All of the competencies in Benchmarks are available in the 360 By Design library.

Can the participant's feedback results be compared to a normative group for our industry or sector?
Yes, you can select one of 78 additional normative comparisons when you request scoring of the feedback report(s):

  • 31 sectors (e.g., banking, healthcare)
  • 22 functions (e.g., education, sales)
  • 25 countries (e.g., Brazil, China)

Do you have any 360-assessments that do not require certification?
Yes, SKILLSCOPE does not require completing CCL's Assessment Certification Workshop.

Who receives the Benchmarks feedback reports?
CCL sends the feedback reports to the certified facilitator only.

What is the minimum number of required participants to order a Group Profile?
The minimum number is 5.

For more information, please contact:

Client Services
+1 336 545 2810 (Worldwide)
+1 800 780 1031 (US or Canada)